10 February 2013

Language Basics for Everyone

Want to learn a new language this year?

Over 5,000 languages exist today, but linguists and scientists say that there may be only 2,000 by the next decade as rare languages die out. The Scandinavian languages are not in danger of dying out any time soon, though - there are more than 20 million speakers of Danish, Swedish, and Norwegian today! Just make sure to get a few basic words down before you travel - it makes your trip so much more enjoyable.

When translating, be careful not to use phrases with double-meaning, though! A while ago, a truly memorable lesson was learned by the Swedish manufacturer Electrolux, when the company initiated their ad campaign in the US. They marketed the then latest top of the range vacuum cleaners using a memorable English slogan: "Nothing sucks like an Electrolux".

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