UPDATED. As dagensmedia .se earlier have been able to tell, Bonnier magazines across a range of titles. Now, it is clear that Wired Magazine takes over Everything about travel.
It was at the beginning of October to dagensmedia. see could reveal everything about travel hangs loosely at Bonnier magazines.
Now, it is clear that the magazine is taken over by Wired Magazine.
The transition from the end of the year. In this connection, the newspaper also increase issuance rates, from the six numbers a year to a number of the month.
"We are very happy. This showed up and travel is a strong segment for Expressen, so it suited us very well, "says Anna-Clara Welander, Director of Wired magazine, at dagensmedia.
At the same time incorporates the Expressen earlier the travel title Journey with everything about travel.
— We are making on the magazine to a monthly newspaper again, and also takes over the brand. We Travel today, but we are doing so that the magazine is all about travel and take over their subscribers, "says Anna-Clara Welander, and continues:
– The good thing in this case is that newspapers have the same target group. Both newspapers are broad and targeted at women. They are sunshine, dreams, tips and inspiration, so it will go well.
Will you make any other changes to the magazine?
– Before we sat and looked at what we can do about and improve the Resolution, so it is clear that Everything about travel will undergo some changes. But it is on the same target group, so we should convey the same feeling.
It was at the beginning of October to dagensmedia. see could reveal everything about travel hangs loosely at Bonnier magazines.
Now, it is clear that the magazine is taken over by Wired Magazine.
The transition from the end of the year. In this connection, the newspaper also increase issuance rates, from the six numbers a year to a number of the month.
"We are very happy. This showed up and travel is a strong segment for Expressen, so it suited us very well, "says Anna-Clara Welander, Director of Wired magazine, at dagensmedia.
At the same time incorporates the Expressen earlier the travel title Journey with everything about travel.
— We are making on the magazine to a monthly newspaper again, and also takes over the brand. We Travel today, but we are doing so that the magazine is all about travel and take over their subscribers, "says Anna-Clara Welander, and continues:
– The good thing in this case is that newspapers have the same target group. Both newspapers are broad and targeted at women. They are sunshine, dreams, tips and inspiration, so it will go well.
Will you make any other changes to the magazine?
– Before we sat and looked at what we can do about and improve the Resolution, so it is clear that Everything about travel will undergo some changes. But it is on the same target group, so we should convey the same feeling.
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